R5wallet Case Study

The R5wallet project was a landmark initiative to bridge the gap between the formal and informal economies within the South African taxi industry. Our team was tasked with developing a comprehensive product strategy, building a robust agent network, and executing a go-to-market plan from the ground up.

We built and managed a 100-person field team, established operational hubs, and designed a cash-out partner network. This hands-on approach allowed us to rapidly iterate on the product and business model, ensuring it met the real-world needs of taxi drivers, commuters, and informal merchants.